Benningtons Tactics

At first glance of this picture I said to myself what in the world does this picture has to do with a clothing line and why would Bennington campaign this picture to sell clothes. Then I thought maybe Bennington is using this picture to get money for an aids charity but come to find out that was not the case but Bennington was giving money to a charity just for using the picture. Then I thought that this picture is very controversial and maybe that was a way to catch the buyers’ attention and from there Bennington could sell there clothe. Yet using this tactic would cause them to lose business also. What I must do is read between the lines. Again I thought to myself how I would use this picture to my advantage to sell clothing. I can get the consumers thinking hey if Bennington is trying to aid aids ridden people then it would be a good cause to buy there clothing and from there proceeds will go to charity. That way it makes the buyer feel good about doing a good deed. This picture does appeal to customers because it gets them to thinking about how this picture relates to buying clothing. It proposes many arguments within its self. That is why this photo for a clothing line was very controversial. This picture may also help some people with aids or people that have family members with aids or close friends to cope with society. Truly it kind of gives them hope that society will begin to accept them for who they are and not what they have. It also shows them that yes we might have aids but we can be representatives of other things rather than I am an aids patient and I’m trying to survive. I believe this picture shows more positive than negative. When this picture first came out it was around the same time when they revealed that people were getting aids other ways and not just from being gay, using needles, or being very promiscuous. Bennington is showing us that just because people have aids does not mean that we should not embrace them and buy them Bennington clothing. I believe that this picture really had nothing to do with aids patients at all but just a way for Bennington to increase there profits. So they used this make people feel sorry for aids ridden people and that caused a guilt trip which will make people want to help so they would buy there clothing and Bennington would make profit very easy with no intention of really helping the “community”. They thought this plan through very well and I believe that it worked. To prove this throughout that year Bennington produced more controversial photos to increase there profits. It was also a way to show that they were very versatile and was not afraid to show it. That wanted to include everyone and leave no out. Bennington made an appeal to the customers and it worked.